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Visual Identity

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Visual Identity

Visual Identity Design for Brands in Jordan

Boom Media builds complete visual identities for brands in Jordan: logo, colours, typography and a usage guide that keeps your brand consistent across every platform and print item.

Logo Design

A logo built on a clear idea that works in colour, in black and white, and at every size.

A Full Visual System

Colours, typography, patterns and icons forming a visual language your audience recognises instantly.

Brand Guidelines

A document defining correct and incorrect usage so your brand stays consistent with any designer.

Frequently Asked Questions About Visual Identity

What is the difference between a logo and a visual identity?

A logo is a single element. A visual identity is the complete system: colours, typography, patterns and how they are used. The identity is what makes your brand recognisable even before the logo is seen.

How long does building an identity take?

Usually 3 to 6 weeks, covering market and competitor research, design concepts, revision rounds, and finally the brand guidelines and delivery files.

What files do I receive?

The logo in vector formats (AI, SVG, EPS) and ready-to-use formats (PNG, PDF), along with colour codes, font files and the complete brand guidelines.

Can an existing identity be refreshed instead of replaced?

Yes, and it is often the smarter choice for an established brand. We evolve the logo and visual system while keeping the elements your audience already recognises.

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